Meet the team

The office support team at Bluebird Care Norwich & North Norfolk have an extensive knowledge and vast experience delivering high-quality, person-centred home care services to their local communities, across Norwich, North Norfolk and the Norfolk Broadland.

As a member of our Care Team, you’ll work closely with the office and operations team as they assist you to develop, grow and succeed in your career.

When you join the Bluebird Care family our team will provide you with continued career support, from in-house specialist training programmes delivered by our Training Office Sarah Millard, to career journey and wellbeing support provided by our Registered Manager Vicky Poynter and Lead Supervisor Sarah Johnson.

To start your career journey with Bluebird Care Norwich & North Norfolk, contact our Recruitment & Marketing Manager Freya Lincoln who will be happy to answer any questions you may have!

Contact us

Norwich & North Norfolk

Unit 7, Oaktree Business Park Basey Road Rackheath Norwich NR13 6PZ

01603 735999
Vicky Poynter
Registered Manager

Vicky has gained many years of experience within Health and Social Care, initially beginning her career as a Home Care Assistant in 2006, before becoming an Administrator in 2009. She then progressed to Moving & Handling Instructor, Medication Trainer/Officer and Recruitment Coordinator, before joining Bluebird Care in 2016 as our Recruitment & HR Manager.  

Vicky's qualifications include NVQ Level 2, various Train The Trainer certificates, PTTLS (teaching) Level 4, prescription training and she also became a Dementia Coach in 2014 with the Norfolk and Suffolk Dementia Alliance. More recently she has successfully completed her Level 5 Diploma in Leadership and Management in Health & Social Care. Vicky has contiually progressed throughout her career journey with Bluebird Care, soon moving into to the role of Deputy Manager in 2017 and more recently achieving promotion once again in 2019, following a successful registration process with The Care Quality Commission to become our Registered Manager!  

Vicky works closely with the Directors and holds overall responsibility for the leadership and management of the 'day to day' operation of the services we provide for our customers. In addition, Vicky is also responsible for the management, recruitment and training of our care and office teams.   

Vicky is very much a ‘people person’ and is passionate about providing high quality care - she believes the experience she has gained from working as a Care Assistant has given her the insight required for recruiting and supporting a strong team of care assistants who safely and professionally deliver the services we provide for our customers.

Vicky is a keen charity supporter too, even facing her own fears by jumping out of a plane for charity and raising £750 for the Alzheimer's Association in the process! 

Vicky may be contacted via the office on 01603 735999 or via email:

Sarah Wright
Accounts Assistant/Bookkeeper

Sarah is an experienced accounts assistant and bookkeeper and a very welcome addition to our team! 

Sarah is delighted to help with any queries in connection to our customer invoices or supplier accounts. In addition, Sarah also supports the administration of our staff payroll and financial systems. 

Sarah is based in the office 3 days week working from 8:30 - 2:30pm, (normally on Monday, Tuesday and Thursday. She may be contacted via the office on: 01603 735999 or via email:

Don Gregor & Carole Gent
Owners and Directors

Don and Carole opened Bluebird Care Norwich in 2010, having been driven by a desire to combine personal family experiences with their professional backgrounds in customer focused business management to create a quality home care service, which they would choose for their own loved ones.  

Don originally served as an officer in the RAF for 16yrs whilst also achieving a vocational career as a Head Chef. As a D32/D33 assessor Don later supported young adults living with learning disabilities in the catering industry, before moving into hotel management within Relais Chateaux and AA Red Star hotels and progressing to the position of General Manager. 

Carole’s career began as a Tax Officer with HMRC prior to taking to the skies to follow an airline career spanning 17yrs managing teams of cabin crew onboard long and short haul routes. Carole hung up her wings to join the hotel industry as a wedding and corporate events planner, later working for local council as a Town Hall Manager. 

Don and Carole moved to Norfolk in 2010, having developed a strong affection for the county. They both enjoy walking their two adored dogs and Don is also a keen abstract and landscape artist.

Freya Lincoln
Recruitment & Marketing Manager

As Recruitment and Marketing Manager Freya oversees the full recruitment and onboarding process for our new Care Assistants, Live-in Care Assistants and operational Support/Admin team members here in Norwich & North Norfolk. 

In addition, Freya brings a wealth of experience to Bluebird Care from her professional background in marketing within the social care and technology sectors. Freya utilises her expertise in marketing to support the business to develop and expand our range of current and future services in line with the needs and requirements of our customers throughout the Norwich, Broadland & North Norfolk areas. 

I’m happiest when I’m able to combine my creativity with my passion for helping people. I feel value when I’m enabling our care team to grow in their careers and supporting our customers to receive the personalised quality care they deserve.”

Outside of work Freya loves to enjoy nature and on sunny days can be found exploring the countryside on her bike.

Freya is based primarily at our office in Rackheath, where she can be contacted via the main office number or via email: 

Sarah Millard
Training Officer

Sarah began her career in care 20 years ago, initially starting out as a care assistant, working night shifts in a care home, then moving into domiciliary care in 2000. Having gained many qualifications and developing new skills along the way, Sarah is very proud to hold her A1 Assessor Award, her Level 4 diploma in Health and Social Care and she is currently completing her AET teaching qualification.

Sarah originally joined Bluebird Care (Norwich & North Norfolk) as Registered Manager back in 2011, during which time she supported the staff and the business in the early years, before taking a period of extended maternity leave following the birth of her third daughter. Sarah has continued to further develop her teaching and training skills in recent years - as whilst busy raising her 3 daughters she also fitted in teaching children in the education sector and studied to achieve her Level 2 in Understanding Autism and Level 3 in Supporting whilst Teaching In Schools!  

We were delighted to welcome Sarah back to Bluebird Care in Summer 2019, when the opportunity arose for a new Training Officer to join the team. Sarah says she is very excited to be able to continue her training and teaching career in health and social care, and to be back with Bluebird Care (Norwich and North Norfolk)! Sarah now supports, trains and develops our care teams throughout  their individual career journeys in her new role.

Sarah Johnson
Lead Supervisor

Sarah joined Bluebird Care as one of our very first care assistants, shortly after we opened our office here in Norfolk in 2010. We are very proud of Sarah, as she is now our longest serving employee within the Bluebird Care ‘family’ here in Norwich & North Norfolk and has contributed to the success, growth and progression of our service over the years. 

Sarah is a respected and loyal member of the team, always dedicated to providing the highest quality of service and support for our customers and staff. Having carved an impressive and progressive career path over the past 10 years, Sarah always remains dedicated and committed to her customers and colleague's day to day. She has worked very hard to achieve a number of professional qualifications since joining Bluebird Care and successfully completed her Level 5 in leadership and management in the summer of 2019. 

Sarah says:

“I joined Bluebird Care in October 2010 and was among the first five care assistants employed by the company. I started off as a part time Care Assistant with no background in the industry and little idea of what to expect. With thorough training and support of the management team I soon found that it was not only rewarding, but also a role I enjoyed and wanted to build my career on with Bluebird Care.
During my time with Bluebird Care I completed my Level 2 and Level 3 diplomas in Health and Social Care becoming a full time supervisor in April 2013. I then moved to become the Care Co-ordinator later in the same year. Both roles offered different challenges and gave me a great sense of satisfaction. I went on to complete my Level 3 diploma in Business Administration and I have recently completed my Level 5 in Leadership and Management.

My current role of Lead Supervisor allows me the opportunity to support the Supervisor and Co-ordinator team as well as the Care Assistants and also work closely with our customers to build person centred care packages and ensure our customers are receiving good quality care".

Sarah Newbold

Before working in the social care industry Sarah had extensive experience working in leadership and administrative roles. In 2019 Sarah joined Bluebird Care Norwich & North Norfolk as a Care Assistant where she fell in love with homecare. In her role her compassionate and driven nature and her background in administration with the NHS combined, and Sarah developed in her career to progress first to Care Mentor and then to her current position as Supervisor in June 2021.

Outside of work Sarah can be found spending time with her family, enjoying walks in Thetford Forest, trips to the cinema and attending concerts. Sarah is a big fan of comedy and loves when everyone is smiling and laughing together.

Sarah believes “every day is a positive day when you are making a difference to someone’s life”. A sentiment which she delivers wholeheartedly as part of the Bluebird Care team.

Sharon Phillips
Business Administrator

Sharon oversees the full business administration systems, on a day to day basis, from our office here at Bluebird Care Norwich & North Norfolk.

Sharon's key focus is on keeping the operation 'running smoothly' from an administration perspective, whilst supporting the Directors, Registered Manager and our Supervisor and Care teams in this respect. 

Originally from Essex, Sharon has lived in Norfolk since 1991. Sharon is a very experienced business administrator and prior to  moving to Norfolk she had worked for the Housing Dept. of a local council, having worked as a Housing and Homeless Adviser, a Housing Officer, a Sheltered Housing Manager and then progressing to the role of Customer Services Manager.

The common theme of Sharon's career has been supporting people to live independent lives. Sharon joined Bluebird Care in January 2020 from her previous role working for Norfolk County Council in Children’s services, where she managed a small but great team of Administrators and Business Support Officers. Sharon now utilises all of her skills and experience in her day to day role with our team here at Bluebird Care.

Sharon lives in North Norfolk with her partner and their cat and in her spare time, when not visiting friends and family back in Essex, she enjoys walking on our beautiful Norfolk beaches, socialising and seeing music bands.

Kayleigh Smith
Customer Care Supervisor (Live-In Care)

Kayleigh brings over 12 years of experience working in social care to her role as Customer Care Supervisor for our Live-in Care services. In her day-to-day role Kayleigh supports and oversees our live-in colleagues to ensure the delivery of personal, high-quality care for all of our live-in customers.

Kayleigh was inspired to work in the social care sector thanks to her own experiences supporting her father living with dementia. In her first role as a Care Assistant Kayleigh discovered her passion for the industry, a passion which drove her to complete her Health and Social Care diplomas in Levels 2, 3, 4 and 5.

Kayleigh believes “working in care is extremely rewarding” and would recommend the career path to anyone who wants to make a positive difference to other people’s lives.

In her spare time Kayleigh can be found spending time with her two children, enjoying trips out to the cinema and bowling alley or taking her Husky Radley for long walks in the beautiful Norfolk woodlands.