Meet the team

Bluebird Care South Tyneside is led by David & Kelly Haswell. David & Kelly started delivering homecare in South Tyneside to help support customers in the area to receive homecare and support while remaining in the comfort and familiarity of their own homes. Delivering the highest quality of homecare and support is David & Kelly’s absolute goal and the team would be delighted to hear from anyone who is seeking homecare for themselves or for a loved one, or would simply like to talk to someone about the services we provide.

David has gained a BA in Economics and Accounting and a Masters in International Business Management from University of Newcastle upon Tyne. Previous to setting up the company, David's work roles included Business Development, as well as Product and Marketing Management.

John has worked in the social care industry in various roles since 1998 and worked his way up from the very bottom to his current post, as Registered Manager. He has experience in many areas including adult social care, learning disabilities and complex physical disabilities, complex clinical services as well as older peoples and youth sectors. 

John will be working closely with the two deputy managers in the branch, Amy and Kayleigh to ensure that they support everyone to deliver the highest quality of care to our customers regardless of if they are End of life, Complex or domiciliary packages. John says "We should always put the customer first and that should drive all we do!".

Ann-Marie has been working at Bluebird Care Newcastle and South Tyneside since June 2022, where she manages all things Finance. Ann-Marie's role is Finance Manager, and her role consists of managing all cost invoices, accounting, company management accounts and more, Ann-Marie helps support everyone around her in everything related to finance and keeps everything organised. Throughout her life she has always done finance, completing a degree in Math's and Business, proving her intricate abilities. The most rewarding thing about Ann-Marie's role is being able to help customers and keep everything organised so everything is done on time.

In Ann-Marie's spare time she likes to spend time with her family, where she likes to take walks down to South Shields coast.

In progress...

Amy has worked at Bluebird since May 2023 and her role is Deputy Manager. Within Amys role she ensures that customers are provided with safe and effective care whilst supporting staff on personal development. Amys job is taking care of others and helping everyone around her, receive the outstanding services that Bluebird Care Newcastle and South Tyneside offer. Thriving in education, Amy completed a degree in Health and Social care and a master's in Practice Development, which led her to her role as Deputy Manager. Amy wants to make a difference at Bluebird Care Newcastle and South Tyneside, helping support change within the workplace and improve the service provided.

In Amys spare time, she likes to exercise, one of her hobbies is boxing, which she completes several times a week, as well as, spending her time with her two daughters.

Kayleigh has been working at Bluebird Care Newcastle and South Tyneside since November 2021, where she takes on her role as Deputy Manager. Kayleigh was previously a carer and has been in the industry for 15 years, being in care allows her to continue helping and supporting people. Within her role as Deputy Manager, she oversees care staff and supports them within their future of care, Kayleigh wants to make a difference to the customers and help provide the support needed to the care staff to do so. The key responsibilities within Kayleigh's role include interacting with care staff and helping them excel in the world of care.

In Kayleigh's spare time she likes to go camping in her campervan, whilst spending time with her family. Also, Kayleigh previously had a business where she created personalised items, this was a hobby that consumed a lot of her time but loved getting involved with crafts.

In progress...

In progress...

As the Customer, Recruitment, and Marketing Manager, I am dedicated to ensuring that our customers receive exceptional service while also creating a supportive and thriving work environment for our care assistants.With a passion for connecting with people, I oversee the recruitment process to bring in skilled and compassionate individuals who share our values and commitment to providing outstanding care. Through strategic marketing initiatives, I strive to raise awareness of our services within the community and showcase the value we bring to our customers and their loved ones. With a focus on a seamless customer and recruitment journey, I am committed to upholding the brand reputation as a leading home care provider of our CQC-rated Outstanding services.

Danielle is currently running Customer Service Support and has been working at Bluebird Care Newcastle and South Tyneside since April 2023, where she has been the support system of our customers and carers. Danielle is the first point of contact for customers and carers and uses her customer service skills to communicate Bluebird Care South Tyneside's values through to everyone. For the past 15 years, Danielle has worked previously in care as a carer so is deeply knowledgeable and experienced in this field of work, but now works behind the scenes helping people like her previous self. Danielles favourite part of the job is helping customers find care and hopefully providing them with the services they need, within Danielles role she makes peoples experience better with Bluebird care South Tyneside better day by day.

On weekends when Danielle is not working, she is always spending time with her kids and husband, going on day trips to the beach and to the soft play area. However, Danielle loves her free time when she can go to events like Ladies Day with her husband and friends.

With a passion for creating enthralling content and ensuring that Bluebird Care’s brand is being communicated effectively, Erin thrives in her role as Digital Marketing Executive. During her time, Erin effectively plans campaigns for upcoming months, schedules visually pleasing content to social media channels and curates’ blogs and news articles, with SEO being effectively revised upon all. As well as being skilled digitally, Erin has created headshots and daily photo content for Bluebird Care, being an advocate for the premium branding that is communicated throughout.

In Erins spare time she loves to exercise and socialise with her friends, family, and boyfriend. Being committed to her career, Erin also works on her personal branding as much as possible.

Rob has been working at Bluebird Care Newcastle and South Tyneside officially since December 2022, where he takes on his role as Training Compliance Manager across all franchises. Robs role entails everything training, whether it be overseeing all quality and compliance across Bluebird Care Newcastle and South Tyneside or training staff induction training and mandatory training. Rob ensures all staff have the correct training provided to start their career in care. As well as being involved with the training, Rob also designs all the training across all franchises, this will be for Newcastle, South Tyneside, York, and Darlington. Over the years, Rob has always been heavily involved in care, accidentally falling into the role, however, would not want to have it any other way. The most rewarding thing about Robs role is that he likes “seeing staff come out feeling confident and ready” when starting their journey in care.

In Robs spare time he volunteers for the sea cadets and teaches watersports in areas such as canoeing. All about the camping life, Rob is currently renovating his campervan, where he hopes to visit all around England and Wales.

Abbey has worked at Bluebird Care since September 2023, where she excels at her role as Clinical Nurse Lead. Abbey is the lead on all clinical interventions and complex clients. She is developing the training for the complex skills, teaching this to the care staff and developing the appropriate documentation for us to record the skills required. Abbey was previously an intensive care nurse for several years, in the UK and Australia, prior to becoming a nurse, she was a carer for 7 years.  Abbey believes that providing safe high-quality care is extremely rewarding and encouraging carers to develop their skills and knowledge.

In Abbeys spare time she spends a lot of time with her family and her two toddlers.

Elizabeth has been working at Bluebird Care Newcastle and South Tyneside since April 2022, where she shines at her role as Administrator Receptionist. Elizabeth is the welcoming voice of Bluebird Care Newcastle and South Tyneside and helps people with enquiries on the phone, she makes sure every phone call is a positive experience for enquirers or carers. The role was offered to her, following her positive and welcoming traits, and enjoying holding conversations and building loyal relationships with customers and carers on the phone. Elizabeth believes that having people trust you and speak to you regarding enquiries is rewarding to her role.

In Elizabeths spare time she is a student dance teacher where she is waiting to undergo her teaching exams to become a qualified dance teacher. Elizabeth also likes to dance in her own time, with the dance school she is currently teaching at.

Vicki joined Bluebird Care in July 2023, as the Health and Social Care Trainer and her role covers delivering induction training to all new carers, which qualifies them in the Care Certificate and general training to office staff.  Ensuring mandatory training is completed each year by care staff, to ensure they remain compliant, refresher training in all the Care Certificate Modules when required.  Developing training aids such as the One Touch Health Training App and supporting the management team with observations and supervisions when required.

Vicki has been teaching and assessing Emergency First Aid and First Aid At Work Courses for the last five years as part of a voluntary role with the Army Cadet Force and that is where she gained her teaching qualification.  Vicki started in care as a carer in 2008 after the financial crash, after working in financial administration for many years.  From there she completed her Level 2 and 3 in Health and Social Care and moved from a caring role into Duty Manager position. Vicki loves sharing her passion for delivering person centred care, whether it be dancing around someone's bedroom to make them laugh, singing songs from the past to put a smile on someone's face or most recently, taking part in a Christmas crafting session, being with people and finding out what makes them tick is so rewarding.

In Vicki’s spare time, she volunteers with Northumbria Army Cadet Force, where she holds the rank of Major (ACF).  Vicki delivers first aid training to the Cadet Force Adult Volunteers and the Cadets.  Her main role is the County Duke of Edinburgh's Award Officer, where she manages and supports around 150 young people to achieve Bronze Silver and Gold levels of the award – she was lucky enough to be invited to Buckingham Palace last summer to see her young people be awarded their Gold Awards, an absolute honour!